Champion Safe Celebrates Cross Creek Outdoor Supplies for Explosive Growth in the Southeast
Provo, UT, Oct. 21, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company (championsafe.com), a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand, is proud to spotlight Cross Creek Outdoor Supplies in Henderson, North Carolina, for its exceptional performance in the Southeast region. In a competitive market, Cross Creek has achieved a remarkable 112% year-to-date growth from 2024 to 2025, standing out as a top-performing dealer and a trusted destination for safe buyers.
Owned by Wade Abbott Jr., Cross Creek has been a Champion Safe dealer for nearly 25 years, earning a reputation for integrity, product knowledge, and customer-first service. Earlier this year, Wade expanded his operation with a new building dedicated to safes, giving customers a better shopping experience with more models, finishes, and configurations on display.
“Champion has always delivered unmatched value,” said Wade Abbott Jr. “We’ve built our business around giving customers choices and confidence. The new building lets us showcase safes the way they deserve — and Champion’s support over the years has been phenomenal. Their team is responsive, knowledgeable, and genuinely invested in our success.”
Champion Safe CEO Tom Mihalek praised Cross Creek’s commitment to growth and customer satisfaction.
“Wade and his team exemplify what makes Champion dealers great. Their investment in the customer experience and their dedication to quality make them a standout in the Southeast. We’re proud to partner with Cross Creek and celebrate their continued success.”
Outside Henderson, Cross Creek Outdoor Supplies has become a destination for serious safe buyers. With a newly expanded showroom, a deep inventory of Champion safes, and a team known for expert guidance and personal service, Cross Creek delivers a buying experience that’s worth the drive. Whether you're securing firearms, valuables, or important documents, Cross Creek offers the selection, service, and trust that customers demand.
Visit Cross Creek Outdoor Supplies:
537 Cross Creek Road, Henderson, NC 27537
(252) 492-9770
crosscreekoutdoorsupplies.com
About Champion Safe Company
Champion Safe Co. has been at the forefront of safe manufacturing for over 25 years, providing high-quality safes engineered for ultimate security and fire protection. Built entirely with 100% American-made, high-strength steel, Champion Safes feature full length double steel doors and are backed by a lifetime warranty. Learn more at championsafe.com
About American Rebel Holdings, Inc. (NASDAQ: AREB)
American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space.
Learn more at americanrebel.com
Watch the American Rebel Story as told by our CEO Andy Ross.
Contact Information
Locate a Champion Safe Dealer: https://www.championsafe.com/dealer-directory
Become a Champion Safe Dealer: sales@championsafe.com
Investor Relations: ir@americanrebel.com
Media Inquiries:
Monica Brennan: Monica@NewtoTheStreet.com
Matt Sheldon: Matt@Precisionpr.co 917-280-7329
Forward-Looking Statement
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding our expectations, beliefs, intentions, strategies, and projections about future events or performance. Words such as “anticipates,” “believes,” “could,” “estimates,” “expects,” “intends,” “may,” “plans,” “potential,” “projects,” “should,” “target,” “will,” and similar expressions are intended to identify such forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties, many of which are difficult to predict and are beyond our control.
Forward-looking statements in this release may include, without limitation, statements regarding: anticipated benefits from dealer partnerships and retail expansion initiatives; expected revenue growth for fiscal year 2025 and beyond; consumer demand for Champion Safe and American Rebel products; adoption by distributors and retailers; our ability to scale production and strengthen supply chain capabilities; the effectiveness of our sales, marketing, and brand-building strategies; and the outcome of our recent appearance before the Nasdaq Hearings Panel. Certain performance metrics, including year-to-date growth percentages and other financial or operating data referenced herein, are based on internal, unaudited information and are subject to change upon completion of the Company’s standard financial closing and review procedures. Specifically, the Company presented its case on September 30, 2025, in response to a stockholder equity deficiency that was not cured prior to the expiration of the 180-day extension in August 2025. Since June 30, 2025, the Company has undertaken multiple capital actions—including debt conversions, minority equity investments, and equity issuances—that were not reflected in its Quarterly Report on Form 10-Q for the period ended June 30, 2025. Management believes these actions have collectively positioned the Company above the $2.5 million minimum stockholders’ equity threshold required by Nasdaq. However, there can be no assurance that the Panel will agree with management’s assessment or render a favorable decision.
These forward-looking statements are inherently subject to a number of risks, uncertainties, and assumptions that could cause actual results to differ materially from those expressed or implied, including, but not limited to: the performance and timing of marketing, promotional, and sponsorship activities; the success of our retail and dealer partnerships; our ability to effectively execute our business strategies; macroeconomic conditions and their impact on consumer spending; evolving regulatory and compliance developments; and the Risk Factors detailed in our filings with the Securities and Exchange Commission, including our Annual Reports on Form 10-K for the years ended December 31, 2023 and 2024, and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2025.
Any forward-looking statement speaks only as of the date on which it is made. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.
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